Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: Bodycraft® Hip Sled F660

$1,999.00

The Bodycraft® Hip Sled F660 is built for strength. Your leg muscles are the strongest and toughest muscles in your body. The Bodycraft® Hip Sled F660 is built with that in mind. From the heavy gauge steel, to the industrial grade linear bearings, this machine is built to withstand the toughest workouts – for a lifetime!

Featured Product :: Valor DA-7 Flat Bench

$173.00

Featured Product :: TROY Barbell Suprabar Spreader Bar

$108.95

The all-purpose TROY Barbell Suprabar Spreader Bar runs rings around the others. The most comfortable back workout you'll ever have. By utilizing movable and rotating grips, the TROY Barbell Suprabar Spreader Bar products isolate exertion to the targeted muscle group while relieving stress on tendons and joints. Try TROY Barbell Suprabar Spreader Bar today.

Featured Product :: BodyCraft Elite Home Gym

$3,399.00

Featured Product :: Body Solid Tricep Rope

$37.00

Featured Product :: Body-Solid® Pro Dual Leg Press / Calf Ext.

$2,374.00

Body-Solid® Pro Dual Leg Press / Calf Ext. has advanced design reduces spinal compression while allowing full range of motion in a natural biomechanically efficient movement. The machine features pillow block and sealed ball bearings for precision alignment and friction-free motion.

The fully adjustable DuraFirm™ back pad has an ergonomically designed two-position press plate to provide users of every size with a complete leg and calf workout.