Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: Phoenix Easy-Up 516 Manual Treadmill

$189.00

The Phoenix® Easy-Up 516 Manual Treadmill is an economical yet reliable walking Treadmill with smooth, quite operation. Achieve the maximum intensity of your workout because you power the belt, not a motor. This also allows you to select your own pace and alter it at any time. The Easy-Up 516 Manual has heavy duty weighted flywheel insures a smooth and quire... More operation.

Featured Product :: True Fitness 600U Exercise Bike

$1,899.00

Featured Product :: Powerline® Power Rack (PPR200)

$499.00

Fire up your workouts on one of the first inventions that allowed weightlifters to workout safely and effectively, the Powerline® Power Rack (PPR200)! Created several years ago, nearly every gym has one...so why not you? With the wide "walk-in" design of the Powerline® Power Rack (PPR200) there is plenty of side-to-side movement for a variety of exercises such as squats, incline, decline, flat and military presses as well as shrugs and calf raises.

Featured Product :: SportsArt® Back Extension (A932)

$3,499.00

SportsArt Fitness’ new Strength Series delivers the ultimate combination of aesthetics, innovations, correct biomechanics and function, along with the smoothness and features you would expect from a premium product line.

The dramatic, European influenced design will enhance the look of any facility while the world class components and build quality ensure you will get years of use.

Featured Product :: Bodycraft PFT Functional Trainer

$2,699.00

The Bodycraft PFT functional trainer is only 4.4 feet deep x 3.2 feet wide. Oval Tubing, upgraded paint, and plexiglass covers all add up to an exceptional look. The Bodycraft PFT functional trainer has the same quality construction and components you have come to expect from Bodycraft.

Featured Product :: Body-Solid® Pro Dual Ab Crunch / Back Extension

$2,374.00

The Body-Solid® Pro Dual Ab Crunch / Back Extension features a unique rotation position that provides correct, crunch-style movement for maximum abdominal contraction. The adjustable seat and foot hold-down rollers permit ergonomically correct pivot positioning.

With gracefully curved frames constructed from sleek, powder-coated tubing that exhibits a modern, design-forward aesthetic, the Body-Solid® Pro Dual Ab Crunch / Back Extension builds form into function and value into a superior modular strength training system.