Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: Body Solid Weight-Assist Knee Raise, Dip & Chin Up (FCD-STK)

$1,375.00

With its weight-assisted kneepad mechanism, the Body Solid Weight-Assist Knee Raise, Dip & Chin Up (FCD-STK) provides the same benefits of chin and dip exercises to everyone, regardless of their current fitness level or weight.

Featured Product :: LifeSmart Ultra 26 Tanning Bed

$3,999.00

The LifeSmart Ultra 26 Tanning Bed is the most popular choice for home tanning. There are 24–100 watt bronzing lamps in the LifeSmart Ultra 26 Tanning Bed with the perfect mix of UVA and UVB for a healthy bronze look. There are also 6 arm and 6 face bronzer lamps on the LifeSmart Ultra 26 Tanning Bed that designed to ensure an even, overall tan.

Featured Product :: FitBALL Upper Body Challenge DVD (DVD-FITUPP)

$29.95

Get a challenging abdominal and upper body workout by combining your FitBALL and HeavyMeds or free weights.The FitBALL Upper Body Challenge DVD (DVD-FITUPP) is led by Cheryl Soleway.

Featured Product :: TROY Barbell Pro Style Rubber Encased Dumbbells 55-100# Set

$3,199.00

The TROY Barbell Pro Style Rubber Encased Dumbbells 55-100# Set is all pre-assembled to ensure that they meet the standards required in heavy used commercial applications.

Featured Product :: Body-Solid Tools Vinyl Dumbbell

$14.95

Body-Solid Tools Vinyl Dumbbell are perfect for a variety of individual and group workouts, including jogging and power walking, aerobics, general exercise, physical therapy and even yoga routines. These easy to grip, easy to clean Body-Solid Tools Vinyl Dumbbells are color coordinated and available in incremental weights ranging from 1 lb to 15 lbs.

Featured Product :: BodyCraft® K2 Home Gym

$3,199.00

The BodyCraft® K2 Home Gym has two weight stack strength training system is designed for multiple users or provides quicker transitions for a single user. Fits against a wall or into a corner. A horizontal bench press for correct angles in decline, flat, incline, and shoulder presses. Bench slides out of the way for squats and dumbbell work.