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Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.
Featured Product :: BodyCraft® Jones Machine
$2,399.00

BodyCraft® Jones Machine is a revolutionary design totally replacing the traditional Smith machine! The BodyCraft® Jones Machine has patented 3-D Technology travels not only up and down but forward and backward allowing for tricks that it's Grandpa Smith just can't muster.
Featured Product :: FitBALL Basic Training Manual (BOK-FBCERT)
$27.95

A complete introduction to FitBALL exercises for personal trainers and home users developed by FitBALL Master Trainers.  The FitBALL Basic Training Manual (BOK-FBCERT) contains 80 pages.
Featured Product :: Valor CA-2 Speed Bag Platform with Bag
$340.00

The Valor CA-2 Speed Bag Platform with Bag was made with the thought process of how a speed bag platform should work. The reinforced steel tubes that support the platform allows all of the energy to be transferred back through the platform to the speed bag while in use.
Featured Product :: Body-Solid® Pro-Style Ab Board (GAB60)
$249.00

The Body-Solid® Pro-Style Ab Board (GAB60) is centered on a telescoping 2" x 2" steel beam. Body-Solid® Pro-Style Ab Board (GAB60) adjusts to 12 positions for increased or decreased difficulty when doing sit-ups or crunches.
Featured Product :: Stamina Aerobic Step (40-0005R)
$54.95

Stamina Aerobic Step (40-0005R) is ideal for aerobic conditioning, cardiovascular and strength training exercises. The Aerobic Step strengthens chest and back muscles with adjustable position push-ups.

Featured Product :: TROY Barbell 300# Premium Grade Olympic Plates
$510.00

The TROY Barbell 300# Premium Grade Olympic Plates are made from ASTM Grade 20 cast iron and designed to fit on all 2” bars and shafts.
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