Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: FitBALL Balance Pods (FBBP)

$64.95

FitBALL Balance Pods (FBBP) are fun balance training tools. Arrange in patterns on the floor, then balance from pod to pod with the FitBALL Balance Pods (FBBP)

Featured Product :: True 450 Series Treadmill

$2,395.00

Featured Product :: IronMan ATIS 4000 AB Training Table (5903)

$449.00

The IronMan ATIS 4000 AB Training Table (5903) provides the additional benefit of AB training while inverting. By including AB and CORE training to the inverting position, it will isolate the abdominal muscles more effectively than bench training. At the same time inverting on the IronMan ATIS 4000 AB Training Table (5903) will provide effective back stretching and relaxation.

Featured Product :: BodyCraft® X2 Home Gym

$3,499.00

The BodyCraft® X2 Home Gym 2-weight stacks offer everything: great price, best quality, and the widest variety of exercises of any gym available. The BodyCraft® X2 Home Gym combines traditional features with New Age cable stations. Standard features include: press station, ab crunch, leg extension/curl, leg press, low row, lat pull, and cable arms station.

Featured Product :: Lifecore LC950RBs Recumbent Bike

$1,399.00

Featured Product :: Body-Solid Pro Clubline Incline Olympic Bench (SIB359G)

$699.00

Durable double stitched upholstery. The Body-Solid ProClub Incline Olympic Bench (SIB359G) has an electrostatically applied powdercoat paint finish , metallic silver.