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Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.
Featured Product :: Stamina InTONE Folding Recumbent Bike
$199.00

Stamina InTONE Folding Recumbent Bike

Stamina's InTONE Folding Recumbent Bike puts you in a semi-reclined position to tone your hips, thighs, and buttocks while you get a great low-impact cardiovascular workout to increase your metabolism and burn calories and fat more efficiently.
Featured Product :: Spirit Esprit EL255 Elliptical
$849.00

Featuring an all-new, high tech design and upgraded specs, the Spirit Esprit EL255 Elliptical looks to be one of the top ellipticals for under $1000 this year. The Esprit EL255 provides users with a solid, durable and quality elliptical typically not found at this price point.
Featured Product :: TRX Performance: Train Like the Pros DVD
$39.95

Elite professional athletics consultant Todd Durkin shares the moves the pros know . On the TRX Performance: Train Like the Pros DVD can take their game and your fitness level to truly superior heights.
Featured Product :: Lock-Jaw Barbell Collars 1" Size Black
$29.99

Lock-Jaw Olympic Barbell Collars are the finest in their class with innovative design, superior durability, and exceptional performance. Lock-Jaw Olympic Barbell Collar will withstand even the toughest environments, guaranteed against breakage or failure.
Featured Product :: Torque Fitness FSSH Fast Series Squat Harness
$44.99


Featured Product :: SportsArt® Triceps Extension (A925)
$3,499.00

SportsArt Fitness’ new Strength Series delivers the ultimate combination of aesthetics, innovations, correct biomechanics and function, along with the smoothness and features you would expect from a premium product line.

The dramatic, European influenced design will enhance the look of any facility while the world class components and build quality ensure you will get years of use.
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