Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: TROY Barbell Revolving Cable Handle

$52.00

The TROY Barbell Revolving Cable Handle handle was designed to eliminate the interference of friction and allow you to function at peak efficiency. The patented PVC sleeve on the TROY Barbell Revolving Cable Handle revolves smoothly around the chrome plated cold rolled steel and the solid steel swivel rotates to avoid stress on the wrist and elbow joints. Try a TROY Barbell Revolving Cable Handle today.

Featured Product :: Cybex 400S Stepper

$2,299.00

Featured Product :: FitBALL Roller (ROLL-FITBALL)

$42.95

The FitBALL Roller (ROLL-FITBALL) is a versatile exercise roll that can be inflated to desired firmness for personalized comfort. Benefits include dynamics strengthening, balance and flexibility.

Featured Product :: BodyCraft® K2 Home Gym

$3,199.00

The BodyCraft® K2 Home Gym has two weight stack strength training system is designed for multiple users or provides quicker transitions for a single user. Fits against a wall or into a corner. A horizontal bench press for correct angles in decline, flat, incline, and shoulder presses. Bench slides out of the way for squats and dumbbell work.

Featured Product :: SportsArt® Abduction (A951)

$4,199.00

SportsArt Fitness’ new Strength Series delivers the ultimate combination of aesthetics, innovations, correct biomechanics and function, along with the smoothness and features you would expect from a premium product line.

The dramatic, European influenced design will enhance the look of any facility while the world class components and build quality ensure you will get years of use.

Featured Product :: Spirit CR800 Commercial Recumbent Bike

$1,799.99

The Spirit CR800 Commercial Recumbent Bike features a Fit Test program, or the user can simply push “Start” and begin their workout. A convenient cargo holder offers storage for a cell phone or room keys. The Spirit CR800 Commercial Recumbent Bike console is also used on the CU800 Upright Bike and the CE800 Elliptical Trainer. This makes it easy for clients to vary their workouts on different machines and help them achieve their fitness goals.