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Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.
Featured Product :: Body Solid Pro-Grip Balanced V-Bar
$50.00

Center-balanced construction on the Body Solid Pro-Grip Balanced V-Bar allows follow-through movement at optimum resistance. The Body Solid Pro-Grip Balanced V-Bar is ergonomically designed to provide continuous, consistent tension throughout a full range of motion for all biceps and triceps exercises.
Featured Product :: SportsArt® Abduction (A951)
$4,199.00

SportsArt Fitness’ new Strength Series delivers the ultimate combination of aesthetics, innovations, correct biomechanics and function, along with the smoothness and features you would expect from a premium product line.

The dramatic, European influenced design will enhance the look of any facility while the world class components and build quality ensure you will get years of use.
Featured Product :: Body-Solid® Pro Dual Multi Press
$2,495.00

The Body-Solid® Pro Dual Multi Press features impact-resistant fiberglass reinforced nylon pulleys, including precision ground and sealed bearings to ensure prolonged cable life and smooth movement. The Body-Solid® Pro Dual Multi Press has 11-gauge 2.375" x 4.625" oval tubing on the main frame, combined with 3-gauge steel connecting plates and " diameter connecting bolts adds to the machine's strength and durability.
Featured Product :: FitBALL SoftMeds (black 5.5 lbs.)
$26.95

These FitBALL SoftMeds (black 5.5 lbs.) are small, graspable, weighted balls, perfectly sized for the elderly, women, children or anyone who wants a soft, comfortable alternative to bulky dumbbells.
Featured Product :: Monark 915E Home Ergometer
$1,699.00

The Monark 915E Home Ergometer continues's tradition of excellence with high quality engineering and optimum design. The Monark 915E Home Ergometer is rugged, functional and compact. With highly accurate instrumentation to measure heart rate, speed, distance, time and energy consumed.
Featured Product :: Magnum® R150H Recumbent Bike
$2,995.00

A serious workout demands serious equipment. That's why the Magnum carries so much weight with health clubs, schools and universities, YMCA's, hospitals, wellness centers, pro training facilities, and corporate fitness centers. Magnum Fitness Systems is forged out of a commitment to strengthen your image and build your business. A promise of performance backed by a twenty plus year track record.
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