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Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.
Featured Product :: Phoenix MT834 EASY-UP Motorized Treadmill
$1,899.00

The Phoenix® MT834 EASY-UP Motorized Treadmill with Motion Control featuring our new patented "Motion Control" system for easy adjustment of the belt speed and it has 2.5 hp continuous duty DC motor with PWM control system. The Phoenix® MT834 EASY-UP Motorized Treadmill with Motion Control's frame is made of heavy duty steel for long life and the frame cushioning system is patented and it cushions the impact as you walk or run.
Featured Product :: Magnum® S520HA NexStep Recumbent Stepper
$3,995.00


Featured Product :: Best Fitness Folding AB Board (BFAB10)
$135.00

A tight, strong midsection is at the core of everything you do, and core training should be considered a vital part of any workout regimen. Not only can you add strength and muscle tone to your entire abdominal section, you can efficiently chisel a flatter stomach and slimmer waistline by committing to the Best Fitness Folding AB Board.
Featured Product :: SportsArt® Independent Lat Pull Down (A916)
$3,299.00

SportsArt Fitness’ new Strength Series delivers the ultimate combination of aesthetics, innovations, correct biomechanics and function, along with the smoothness and features you would expect from a premium product line.

The dramatic, European influenced design will enhance the look of any facility while the world class components and build quality ensure you will get years of use.
Featured Product :: Sportsart E822 Elliptical Trainer
$2,999.00

SportsArt's unique design approach combines innovative performance features and superior construction to create the Sportsart E822 Elliptical Trainer which stands apart from the competition. Designed with multiple users in mind, the Sportsart E822 Elliptical Trainer has a manually adjustable stride length from 18"-25.5".
Featured Product :: Kettler Race Indoor Trainer (7938-189)
$1,499.00

The Kettler Race Indoor Trainer (7938-189) gives you the feel of a real road bike in the convenience of your own home. The weighted flywheel builds speed like an outdoor bike. The Kettler Race Indoor Trainer (7938-189) has a high quality frame with combi-clip pedals and triathlon handlebars can easily be adjusted.

The LCD training computer on the Kettler Race Indoor Trainer (7938-189) displays 8 functions, target-zone training, percentage display with optical and acoustic alarm for upper pulse limit.
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