Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: BodyCraft® X4 Home Gym

$5,499.00

Featured Product :: SportsArt® Independent Shoulder Press (A917)

$3,699.00

SportsArt Fitness’ new Strength Series delivers the ultimate combination of aesthetics, innovations, correct biomechanics and function, along with the smoothness and features you would expect from a premium product line.

The dramatic, European influenced design will enhance the look of any facility while the world class components and build quality ensure you will get years of use.

Featured Product :: Ab Coaster CS1000

$699.00

The Ab Coaster CS1000 is a revolutionary exercise device that is taking abdominal training in a whole new direction. Unlike traditional crunches, which work your abs from the “top down,” the Ab Coaster CS1000 works your abs from the “bottom up,” while limiting stress to your neck , back and shoulders.

Featured Product :: Earthlite Calistoga Portable Facial Salon Massage Table

$829.00

Earthlite Calistoga Portable Facial Salon Massage Table is the portable version of the Calistoga Series with the strength and stability found in all Earthlite portable salon massage tables. Available in widths of 25" and 27" the Earthlite Calistoga Portable Facial Salon Massage Table weighs only 45 pounds - easy to move, set up and carry. The salon pillow, side arms and footrest that are included with this Earthlite Calistoga Portable Facial Salon Massage Table are detachable.

Featured Product :: Body-Solid Pro Clubline Incline Olympic Bench (SIB359G)

$699.00

Durable double stitched upholstery. The Body-Solid ProClub Incline Olympic Bench (SIB359G) has an electrostatically applied powdercoat paint finish , metallic silver.

Featured Product :: BodyCraft® K2 Home Gym

$3,199.00

The BodyCraft® K2 Home Gym has two weight stack strength training system is designed for multiple users or provides quicker transitions for a single user. Fits against a wall or into a corner. A horizontal bench press for correct angles in decline, flat, incline, and shoulder presses. Bench slides out of the way for squats and dumbbell work.