Exercise Equipment for your Home & Commercial Fitness Needs!

Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.

Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.

We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.

Featured Product :: Power Plate® my5

$4,500.00

The Power Plate® my5 model makes Acceleration Training exercise accessible for use in your home. Not only do three 15-minute workouts a week fit into your lifestyle, the sleek design, user friendly settings and remote control help the Power Plate® my5 fit harmoniously within your residence or private office. The Power Plate® my5 unit can take you as far as you want to go with your fitness goals

Featured Product :: FitBALL Balance Disc (CUS-FBBD)

$36.95

The FitBALL Balance Disc (CUS-FBBD) is a versatile core stability cushion that easily adjusts for your challenge level. The FitBALL Balance Disc (CUS-FBBD) is used while standing, kneeling or sitting, the FitBALL Balance Disc (CUS-FBBD) improves balance and joint stabilization, strengthens and tones core muscles, and encourages proper posture. Higher profile and longer tactile points than our Disc'O'Sit Balance Cushion.

Featured Product :: FitBall Fitter Classic 16" Wobble Board (FBCWB16)

$49.95

The FitBall Fitter Classic 16" Wobble Board (FBCWB16) is a dual-level balance board for standing or foot-rest while sitting. The FitBall Fitter Classic 16" Wobble Board (FBCWB16) improves ankle range of motion, better joint mobility and reaction skills, and facilitates balance and overall body awareness.

Featured Product :: Life Fitness LifeCycle Platinum Club Achieve Recumbent Bike

$3,495.00

The Life Fitness LifeCycle Platinum Club Achieve Recumbent Bike provides the ultimate fitness experience that will take you to a new level of workout motivation. The Life Fitness LifeCycle Platinum Club Achieve Recumbent Bike has a step-through design and the most advanced technology, intuitive, user-centered design and an array of entertainment and training options, the Life Fitness LifeCycle Platinum Club Achieve Recumbent Bike revolutionizes the home fitness experience.

Featured Product :: BodyCraft F432 Dip Attachment

$39.95

BodyCraft F432 Dip Attachment Features: Rugged 12 gauge. 2" X 3" Steel Tubing Easy Spring Pin Adjustments on Safety Spotters and Bar Catches.

Featured Product :: Powerline® Leg Extension / Leg Curl

$359.00

It's a fact: even the most well developed upper body is held back by skinny, under-developed legs. Training the lower body is crucial for balance, speed and coordination and the best exercises for developing the Quadriceps and Leg Biceps are, without a doubt, the Powerline® Leg Extension / Leg Curl Machine (PLCE165X).