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Welcome! Fitness Direct was founded in 1996 on the idea of providing quality fitness equipment, both new and used for home and commercial use at a reasonable price.
Our highly trained, friendly fitness consultants are knowledgeable on the products and the workings of the human body, and we strive to match up the correct combination of exercises, nutrition and equipment for each individual person according to the goals they have set and what they want to achieve.
We represent some of the top manufacturers of fitness equipment, and our super-showroom on Miramar Road in San Diego features a wide array of products and accessories, both new and used, that are ready and available for testing, and backed up by the strongest warranties in the industry.
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Featured Product :: Body-Solid Leverage Lat Pulldown (LVLA)
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$1,149.00
Dual axis diverging arm movement on the Body-Solid Leverage Lat Pulldown (LVLA) is for biomechanically correct lat pull downs.
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Featured Product :: BodyCraft® Jones Machine Club
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$2,999.00
BodyCraft® Jones Machine Club is a revolutionary design totally replacing the traditional Smith machine! The BodyCraft® Jones Machine Club has patented 3-D Technology travels not only up and down but forward and backward allowing for tricks that it's Grandpa Smith just can't muster.
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Featured Product :: Magnum® TBC100 Total Body Cycle
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$4,395.00
A
serious workout demands serious equipment. That's why the Magnum
carries so much weight with health clubs, schools and universities,
YMCA's, hospitals, wellness centers, pro training facilities, and
corporate fitness centers.
Magnum Fitness
Systems is forged out of a commitment to strengthen your image and
build your business. A promise of performance backed by a twenty plus
year track record.
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Featured Product :: Lifecore R100 Rowing Machine * Rower
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$1,299.00
The Lifecore R100 Rowing Machine * Rower is the only rowing machine with Preset Programs, Air Resistance and Heart Rate Control. The Lifecore R100 Rowing Machine * Rower represents over of decade of research and development. The rowing machine incorporates the latest magnetic resistance rowing technology.
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Featured Product :: Magnum® TBC100S Total Body Cycle with Adjustable height Seat
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$4,595.00
A
serious workout demands serious equipment. That's why the Magnum
carries so much weight with health clubs, schools and universities,
YMCA's, hospitals, wellness centers, pro training facilities, and
corporate fitness centers.
Magnum Fitness Systems is forged out of a commitment to strengthen your
image and build your business. A promise of performance backed by a
twenty plus year track record.
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Featured Product :: SportsArt® Rotary Torso (A935)
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$3,699.00
SportsArt Fitness’ new Strength Series delivers the ultimate combination of aesthetics, innovations, correct biomechanics and function, along with the smoothness and features you would expect from a premium product line.
The dramatic, European influenced design will enhance the look of any facility while the world class components and build quality ensure you will get years of use.
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